Lenovo Privacy Statement

Lenovo Product Privacy Statement

Website Privacy


Product Privacy

Lenovo recognizes that privacy is of great importance to individuals everywhere – our customers, website visitors, product users… everyone. This is why the responsible use and protection of personal and other information under our care is a core Lenovo value. To learn more about our privacy practices, please click any of the links below. If you have any further questions or concerns, please feel free to reach us at privacy@lenovo.com.

The privacy statement was last updated on 02/07/2018.

About This Statement

What information does Lenovo collect through its websites?

How does Lenovo use and share the information it collects through its websites?

Does Lenovo transfer my personal information internationally?

Lenovo is a global organization, with legal entities, business processes, management structures, and technical systems that cross borders. Therefore, where permitted by law, we may share your personal information within Lenovo (including to subsidiaries, affiliates and parent companies) or our suppliers and business partners and may transfer it to other countries in the world where we do business (including, but not limited to, the United States of America and China). Regardless of where your information is transferred to and resides, our privacy and security practices are designed to provide protection for your personal information globally.

Please note that some countries have privacy laws that are not equivalent to privacy laws in your own country. In such countries, Lenovo will still handle information in the manner we describe here and will take such measures as are necessary to comply with applicable data protection laws when transferring and processing your information. Where required, Lenovo will also maintain agreements between Lenovo group companies or with Lenovo partners or suppliers to govern the transferring, processing and protection of personal information.

In addition to the privacy practices set out in this policy, Lenovo’s Motorola Mobility business has established a set of "Binding Corporate Rules" for internal transfers between Motorola Mobility group companies in the European Union and Motorola Mobility group companies elsewhere. These have been approved by certain European Union Data Protection Authorities and are a commitment by Motorola Mobility to adequately protect personal information that Motorola Mobility processes regardless of where the information resides. A full copy of the rules can be found here. For additional information, please contact privacy@lenovo.com.

Does Lenovo use cookies, web beacons, analytics and related technologies for online advertising and other purposes?

As is true of most websites, we collect certain information automatically and store it in log files. We sometimes collect information about our visitor's behavior during their visits to our websites to help us provide better customer service, to improve the quality of our website experiences or to tailor advertising.

For example, we keep track of the domains from which visitors come to our website, and we also measure visitor activity on Lenovo websites, but we do so in ways that do not enable the actual identity of any visitor (we call this "non-identifiable information" below). Lenovo or others on Lenovo's behalf may use this data to analyze trends and statistics, to improve our websites and to serve targeted advertising.


When we collect personal information from you in a transaction, we may extract some information about that transaction in a non-identifiable format and combine it with other non-identifiable information. This information is sometimes called a "clickstream”. This information is used and analyzed only at an aggregate level to help us understand trends and patterns. This information is not reviewed at an individual level.


In order to offer and provide a customized website experience, Lenovo may use cookies, such as GoogleAnalytics and DoubleClick cookies, to store and help track information about you. Cookies are simply small pieces of data that are sent to your browser from a web server and stored on your computer's hard drive. Lenovo uses cookies to help remind us who you are and to help you navigate our sites during your visits. Cookies enable us to save passwords and preferences for you so you won't have to re-enter them each time you visit. We also use cookies in order to determine relevant interest based advertisements to serve the user.

Lenovo may also use cookies to measure traffic patterns and which areas of the Lenovo site you have visited and your visiting patterns. Lenovo may use this information to understand how our users navigate our site and to determine common traffic patterns, including what site the user came from. We use this information to simplify site navigation, to make product recommendations and to help design our site in order to make your experience more efficient and enjoyable. The use of cookies is relatively standard. Most browsers are initially set up to accept cookies. However, if you prefer not to store cookies, you can choose to:

  • not use our sites
  • set your browser to notify you when you receive a cookie
  • set your browser to refuse to accept cookies
  • delete our cookies after visiting our site
  • browse our site using your browser’s anonymous usage setting (called "Incognito" in Chrome, "InPrivate" for Internet Explorer, "Private Browsing" in Firefox and Safari etc.)

However, please note that certain Lenovo websites may not respond to Do-Not-Track signals sent by certain browsers. You should also understand that some features of the Lenovo website may not function properly if you don't accept cookies.

If you do not know how to control or delete cookies, or would like to opt-out of receiving certain targeted ads based on your browsing history, we recommend that you visit http://www.networkadvertising.org/choices/,http://www.aboutads.info/ or www.youronlinechoices.eu for detailed guidance, including opt-out instructions.

If you would like to opt-out of Google Analytics for Display Advertisers and/or opt out of the customized Google Display Network, you may do so by visiting Google's Ads Preferences Manager. You may also wish to utilize the Google Analytics Opt-out Browser Add-on to opt-out of Google Analytics. For information on how to do this on the browser of your product or mobile device you will need to refer to your browser's or mobile device's help menu or product manual.

Local Storage Objects:

Additionally, we may use local storage objects (LSOs) such as Flash cookies and HTML5 to store content information and preferences. Suppliers and partners with who provide certain features on our site or to display advertising based upon your web browsing activity also use LSOs such as HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5 LSOs. To manage Flash cookies, please click here: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html

Online Advertising:

Lenovo may also use services hosted by companies, such as Google Analytics for Display Advertisers, Remarketing with Google Analytics, Google Display Network Impression Reporting, DoubleClick Campaign Manager and Google Analytics Demographic and Interest Reporting to assist in providing services to help us understand our customers' use of our websites and products, and to deliver and manage interest-based advertisements. These services may collect information, such as your IP address, sent by your browser or via cookies (for information on how to control these cookies, see the heading "Cookies" above).

This information may be used to measure website trends and to deliver a Lenovo product advertisement while browsing a website including non-Lenovo websites. These ads are delivered based on a user’s visit to the Lenovo website. Lenovo and its suppliers, including Google and DoubleClick, use cookies to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to Lenovo’s website.

If you don't want to have this information used for the purpose of serving you interest-based ads, you may opt-out. You will still continue to receive generic ads.

Adobe Marketing Cloud Device Co-Op:

Lenovo participates in the Adobe Marketing Cloud Device Cooperative to better understand how you use certain websites and apps of ours across the various devices you use, and to deliver tailored promotions. Learn more about how Adobe does this and how you may opt-out of this program.

Web beacons and other technologies:

Some Lenovo websites also use web beacon or other technologies such as Java scripts and etags to better tailor those sites to provide better customer service. These technologies may be in use on a number of pages across Lenovo websites. When a visitor accesses these pages, a non-identifiable notice of that visit is generated. This may be processed by us or by our suppliers. These web beacons usually work in conjunction with cookies. If you turn off cookies, web beacons and other technologies will still detect visits to these pages, but the notices they generate cannot be associated with other non-identifiable cookie information and are disregarded.

Personalized URL Links:

On occasion, we may personalize and customize websites for certain visitors. If you visit one of these sites, you may find it customized with references to products and/or services that we believe may be of interest to you, based on your previous interactions with Lenovo and information you have provided to us. While you are visiting these websites, we may collect information about your visit to better tailor the site to your interests. An invitation to visit one of these websites can be presented as a personalized URL in an email, a notice on a website registration page, or as a response to you logging on to a certain website.

If you choose to visit one of these websites, Lenovo will collect information about your visits and associate with other information about you and your relationship with Lenovo. If you do not want your information to be used in this way, please do not visit these sites.

How long will my personal information be retained?

We will retain your personal information only for as long as your account is active or as needed to provide you with services. We will also retain your personal information as necessary to comply with applicable legal obligations, to resolve disputes, and to enforce our agreements.

How is my information secured?

Lenovo implements appropriate technical and organizational measures and processes to protect your personal information and to maintain its quality both during transmission and once it is received. For example, we use encryption when transmitting sensitive information such as a credit card number to help us to keep your information secure.

However, please remember that no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we have taken appropriate steps to protect your personal information, Lenovo cannot ensure or otherwise warrant the security of any information you provide to us or from our website and therefore you use our site at your own risk. Information on how to report security questions, issues or possible incidents to the Lenovo Information Security Team can be found here.

What about my child’s privacy?

Websites operated by or on behalf of Lenovo are intended for use by persons age 16 and over. Lenovo does not seek to collect information about children under the age of 16. No information should be submitted to or posted on Lenovo's websites by users under 16 years of age.

If a child under the age of 16 submits personal information to Lenovo's web sites, we delete the information as soon as we discover it was provided by a child under 16 years of age and do not use it for any purpose. Lenovo encourages parents to take an active role in their child(ren)'s use of the Internet and to inform them of the potential dangers of providing information about themselves over the Internet.

What are my data protection rights?

Applicable data protection laws may give you the right to control our use and processing of your personal information. These may include the right (i) to request access to and a copy of your personal information, (ii) to object to processing of your personal information, or to request rectification or erasure of your personal information; (iii) to restrict processing of your personal information; and (iv) to data portability. Where we are using your personal information with your consent, you also have the right to withdraw your consent at any time, though this will not affect our uses of your personal information prior to the withdrawal of your consent.

To exercise any of your rights, please contact us at privacy@lenovo.com. We will consider and act upon any such requests in accordance with applicable data protection laws, and may ask you to verify your identity in order to help us respond efficiently to your request.

You also have the right to raise questions or complaints with your applicable national data protection authority at any time.

How may I contact the Lenovo Privacy Program?

If you have a question about this privacy policy, you can contact Lenovo via privacy@lenovo.com or via U.S. postal mail at Lenovo, Attn: Privacy Program, 1009 Think Place, Morrisville, North Carolina, USA 27560.